This 32-page, custom senior magazine for UnitedHealthcare was produced on an accelerated schedule for a client with exacting quality standards and strict brand guidelines. When I joined the already-in-progress project, the client was dissatisfied with the existing design. I immediately rebuilt the comp from scratch to address their concern that it felt more like a newsletter than a newsstand-style magazine.
The client was pleased by the new direction and in the subsequent 35 days I coordinated with three illustrators to create custom pieces for the magazine, helped arrange a full-day photo shoot for all feature package images, traveled to the shoot to help art direct, and laid out the final design.
It was a tremendous challenge but the end result was a satisfied client and unparalleled learning experience. Plus, the always-classy Tony Bennett elevates any cover!
Work done for StayWell clientele.
The trend of visually represented articles and infographics has only picked up steam in the last few years. Every client wants to take advantage of easily digestible and engaging bursts of content (and should!).
Work done for StayWell and Sg2 clientele.
A game plan for hospitals to get "retail-ready" as consumers start to
"shop" for health care services.
New strategies for hospitals and health systems to update outmoded pricing structures.
Annually, I produced 4-5 individual infographics as stand alone companions to longer custom intel articles. This was a project that I piloted when I was hired at Sg2.
When government policy changes were slated to drastically revamp the process for Medicare clinician payment, I worked with a policy expert to develop an easy-to-understand break down of what changes hospital clients might expect in the near future.
Developed for Harvard Pilgrim's "Your Health" magazine
This cookbook was developed for StayWell to be a new, salable product that could be customized by a client. I'd felt that the previous cookbook offering was a little out-of-date and suggested that the product would be more enticing with updated photography and recipes.
Happily, I was offered free reign to redevelop the style and worked with an editor to select new content for the 64-page piece. The result was a clean and modern cookbook that was then successfully sold to several clients.
Work done for StayWell clientele.
Could be made custom per client's wishes.
Shriners Hospitals for Children is a pediatric hospital system offering world-class care "regardless of a family's ability to pay." I have been the lead designer and art director on their patient-oriented publication, "Leaders in Care," for the last several years. They print 24 custom versions of this 16-page piece four times a year—1,536 pages annually.
I developed the magazine's overarching style as an interpretation of the Shriners Hospitals brand. My goal was to keep the template colorful and fun, but also easy to use for the team designers in order to expedite production and keep us all on deadline. In addition to designing the main national version and several custom versions each quarter, I have been responsible for reviewing all custom versions for design quality and style consistency, as well as coordinating the design team throughout the production period (which is continuous!).
We have not missed deadline in five years of publishing this piece and "Leaders in Care" has been the recipient of numerous design awards, including a 2014 MarCom Platinum Award, 2014 Healthcare Advertising Gold Award, and a 2014 Service Industry Advertising Bronze Award.
Work done for StayWell clientele.
Custom logo work.
First: Logo for Tekmill, a prototype and small-scale manufacturing solutions company.
Second: Logo for human anatomic model (for education) sales.
Third: Logo for consulting business.
Fourth: Logo set for the IT, Building & Maintenance, and Human Resources teams at The Noble Network of Charter Schools.
Fifth: Logo for Cancer Parent, a start-up aimed at helping cancer survivors learn their fertility and adoption options following treatment.
Harvard Pilgrim is a large health plan in New England, producing a 16-page member magazine named "Your Health" on a quarterly basis.
The challenge in "Your Health" is nailing down the feature package's design concept with the client. Over time, I implemented a pre-layout brainstorming session to get the client thinking about her likes and dislikes upfront, which streamlined the process for developing the feature the "right" way the first time. The client appreciated the opportunity for input, which locked in design direction, and allowed more time for me to get into the meat of the layout.
For the extra effort, the publication has been recognized by many design awards, including: 29th Annual Healthcare Advertising Awards, Best in Show Award; 30th and 31st Annual Healthcare Advertising Awards, Bronze Awards; 2011 MarCom Awards, Platinum; 2014 MarCom Awards, Honorable Mention; a 2014 NESHco Gold Lamplighter Award for the 2013 spring issue's "creative design and photography"; and a 2015 NESHco Gold Lamplighter Award for the 2014 summer issue's "creative design and photography."
Work done for StayWell clientele.
Inspired by Pop Art, the retro comics for this feature put a playful, colorful spin on a "sleepy" topic.
Inspired by Pop Art, the retro comics for this feature put a playful, colorful spin on a "sleepy" topic.
Winner of 2014 NESHco Lamplighter Award for "creative design and photography."
The theme picked up on the article's premise that you can "travel the world in the grocery store and try new foods tonight."
The theme picked up on the article's premise that you can "travel the world in the grocery store" and try new foods tonight.
Annual Marketing Calendar
Each month utilized abstract patterns associated with the top services Sg2 offers. The goal was to create an eye-catching piece that clients would hang up, and for 12 months see the various ways Sg2 could help their organization.
Custom Health & Wellness Calendar
Every year StayWell develops a fresh, custom health and wellness calendar to offer for client customization. My design take on the project in 2012 was to match illustrated patterns to related, seasonally appropriate images. Concept and design was my responsibility, but the calendar was always a product of a large team of people from all departments to ensure the best possible piece. The original design won a Hermes Creative Award.
Concepts for East West Shrine Game Calendars
These concepts were part of the development process for our client's annual calendar, which was handed out at the East West game each year. The tagline for the event is "more than just a game." The goal with the design was to combine both the athletic portion of the weekend and the meet-the-patients' portion of the weekend.
Work done for StayWell clientele and Sg2.
This conceptual set was developed for University of North Carolina Health Care. The development challenge was that UNC Health Care had many hospitals under its umbrella, each with its own magazine, as well as its own "home" publication (Well). I worked with an editor and a sales manager to build the style from the ground up and solve the problem of how to create a suite of publications that felt linked in style, while respecting the identities of individual hospitals.
The pitch for the product included a base magazine design (Well), options for how the magazine could be customized per hospital in the system (Thrive and Heart Healthy), samples of how UNC could better tie their social media into the publication, and email campaign ideas.
Work done for StayWell clientele.
Sample of how one of the hospitals in the UNC Health Care System could customize their cover within the brand.
Sample of how one of the hospitals in the UNC Health Care System could customize their cover within the brand.
The client on this piece was very close to home. My family "commissioned" this piece for a great aunt's 90th birthday. What started as a small memento soon blossomed into a full-fledged custom design project. The hardbound book featured a 90-year timeline of world history, trivia, and personal family milestones broken up by decade.
